by Melanie Russell | Jul 22, 2026 | Uncategorized
Artificial intelligence is changing several industries, including public relations, faster than almost any trend in recent memory. At the drop of a pen, AI-powered large language models can draft up press releases, summarize research, brainstorm headlines, and even...
by Melanie Russell | Jun 24, 2026 | Uncategorized
We’re now in the thick of summer, with mid-year marketing reports, vacation planning, themed campaigns, and strategies to fight the lull gear up with the temperatures. Your team is sailing into the halfway point of the year, your marketing plan has been running for...
by Melanie Russell | Jun 3, 2026 | Uncategorized
Earned media in 2026 looks different from the version most businesses and public relations professionals learned about a decade ago. If you still picture earned media as a newspaper article, a TV interview, or a press mention that wasn’t paid for directly, you’re only...
by Shana Dewitt | May 28, 2026 | Uncategorized
Most people hear the term “public relations” and immediately think about press releases, media interviews, or companies trying to get featured in the news. While those things can absolutely be part of PR, they only scratch the surface of what public relations actually...
by Melanie Russell | Mar 2, 2026 | Uncategorized
“We’re getting views…so why aren’t we getting conversions?” If you work in PR or communications, you’ve likely heard this from a client (or said it yourself). Impressions are up. Search visibility looks healthy. Media placements are landing. Social posts are...
