Zero-Click PR: Why Your Content Is Getting Seen But Not Remembered – and How to Fix It

by Melanie Russell | Mar 2, 2026 | Uncategorized

“We’re getting views…so why aren’t we getting conversions?”    If you work in PR or communications, you’ve likely heard this from a client (or said it yourself). Impressions are up. Search visibility looks healthy. Media placements are landing. Social posts are...

Why Your Brand Messaging Isn’t Landing (and How Feelings-First PR Fixes It)

by Fletcher PR | Jan 20, 2026 | Uncategorized

Your brand messaging probably isn’t wrong; it’s just forgettable. While you have the data, statistics, positioning and polished talking points, the results are…rien. Nothing. No traction. No emotional reaction. This likely cannot be a visibility problem; rather, it...

Brand Reputation in the AI Era: When Machines Decide What’s Credible

by Fletcher PR | Dec 3, 2025 | Uncategorized

Brands are increasingly relying on AI as internet search engines incorporate it into query results, and vice versa, especially as PR and marketing professionals turn their strategies toward the coming year full of changes in the realm of AI-era brand credibility....

Turning Numbers Into Influence: Data-Driven Content for the AI Era

by Fletcher PR | Nov 21, 2025 | Uncategorized

For years, communications experts have spouted that content is king. But in today’s hyper-accelerated, AI-driven landscape, content holds power only when it’s backed by intelligence. Data has become the new currency of influence; the element that transforms a message...

Protecting Your Brand’s Humanity in a Sea of AI Sameness – Entrepreneur

by Fletcher PR | Nov 10, 2025 | Uncategorized

As artificial intelligence continues to transform the marketing world, many brands risk blending into a sea of sameness. In her latest Entrepreneur article, Fletcher Marketing Communications CEO Kelly Fletcher explores how brands can harness AI’s advantages without...