Keeping Current when Marketing to Women

Keeping Current when Marketing to Women

It’s often hard to see the effects of changing styles and trends in fashion from day to day, but over a larger span of time, we can easily identify this evolution. If we said 80’s style, most people would immediately get a clear picture of what we were...
An Open Letter of Thanks to Women Leaders

An Open Letter of Thanks to Women Leaders

Last week we attended an event called “Women, Power & Leadership.” Held at the University of Tennessee’s Baker Center for Public Policy, the event was a panel discussion and gathering of minds of some of our area’s power female movers and...
Creative Marketing to Women, Right on Target

Creative Marketing to Women, Right on Target

Over the years, Target has really worked to set itself apart from the other ‘big box stores’ by tailoring its offerings with specific shoppers in mind. The success this retail giant has experienced must be credited, at least in part, to its dedication to...
The Girls’ Club Plays a Role in Marketing to Women

The Girls’ Club Plays a Role in Marketing to Women

Professional networking groups have been a popular tool for business growth for many years now, but the number of these types of groups that are specifically for women is definitely on the rise. These groups, born from the desire to help women learn from each other...