by Melanie Russell | Sep 1, 2026 | Uncategorized
“We need to get in the news” sounds like a straightforward PR goal. But media coverage itself is rarely the real goal. A company may actually be trying to build awareness among prospective customers, strengthen an executive’s credibility, support a product launch,...
by Melanie Russell | Jul 22, 2026 | Uncategorized
Artificial intelligence is changing several industries, including public relations, faster than almost any trend in recent memory. At the drop of a pen, AI-powered large language models can draft up press releases, summarize research, brainstorm headlines, and even...
by Melanie Russell | Jun 24, 2026 | Uncategorized
We’re now in the thick of summer, with mid-year marketing reports, vacation planning, themed campaigns, and strategies to fight the lull gear up with the temperatures. Your team is sailing into the halfway point of the year, your marketing plan has been running for...
by admin | Jun 9, 2026 | Uncategorized
If you’re evaluating your marketing budget and wondering whether public relations is worth the investment, the better question is: Can your business afford to operate without it? Too often, PR gets lumped into the “nice-to-have” category, a...
by Melanie Russell | Jun 3, 2026 | Uncategorized
Earned media in 2026 looks different from the version most businesses and public relations professionals learned about a decade ago. If you still picture earned media as a newspaper article, a TV interview, or a press mention that wasn’t paid for directly, you’re only...
