MsInterPReted: PR Tips from Travel Writers

MsInterPReted: PR Tips from Travel Writers

On this episode of MsInterPReted, Fletcher’s director of media relations, Allison Lester, talks about travel writing, pitching and hosting media tours. Allison has 13 years of journalism experience and organizes media tours for our clients.  We welcome two travel...
MsInterPReted: 2024 Public Relations Obstacles

MsInterPReted: 2024 Public Relations Obstacles

As we head into 2024, Fletcher Marketing PR Vice President, Sarah Merrell and Director of Media Relations, Allison Lester discuss the PR obstacles we foresee clients and firms facing in the year ahead and tactics to overcome these hurdles.  Obstacles include: AI...
MsinterPReted: PR Trends to Leave in the Dust

MsinterPReted: PR Trends to Leave in the Dust

In this episode of MsInterPReted, Fletcher Marketing PR Vice President, Sarah Merrell, and Director of Media Relations, Allison Lester discuss PR trends that we want to leave in the dust.As 2023 winds down, we are looking ahead to the new year and new strategies....