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Eric Olsen: Navigating PR & Politics in the Era of Mistrust

Eric Olsen: Navigating PR & Politics in the Era of Mistrust

by Fletcher PR | Apr 13, 2023 | Uncategorized

Eric Olsen has been Senior Advisor and Communication Director for Congressman John Garamendi of California’s eighth district in northern California since 2017. Previously, he managed congressional campaigns and consulted on several presidential campaigns. His...
Beyond the Hype: Examining the Real World Impact of AI on PR

Beyond the Hype: Examining the Real World Impact of AI on PR

by Fletcher PR | Mar 22, 2023 | Uncategorized

Artificial Intelligence is no longer a futuristic idea, it is here. And now programs like ChatGPT are introducing AI to the world of writing, content creation and public relations, bringing with it a myriad of benefits, questions and ethical concerns. Matthew Pittman...
PR Pros Fletcher, West Named PRCA International Fellows

PR Pros Fletcher, West Named PRCA International Fellows

by Fletcher PR | Jul 5, 2022 | Uncategorized

The Public Relations & Communications Association (PRCA) – the largest global public relations body, based in London – recently honored two East Tennessee public relations executives as inaugural members of its International Fellows: Fletcher Marketing PR CEO...
Why Paid Media Should be a Part of Your PR Strategy

Why Paid Media Should be a Part of Your PR Strategy

by Fletcher PR | Jun 20, 2022 | Uncategorized

There’s a lot of debate about paid placement and PR and where it fits into the whole big picture. In this episode we talk through the different types of paid media and why paid should be a part of your PR strategy. Plus we explore which scenarios are the best...
The 2022 Plan: 5 Essentials for Strategic Development

The 2022 Plan: 5 Essentials for Strategic Development

by Fletcher PR | May 11, 2021 | Uncategorized

It’s not too early to begin “planning to get a plan” for strategic development, in anticipation of the upcoming fiscal year — particularly for organizations that easily fall into the trap of racing through their strategic planning process...
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