by Fletcher PR | Aug 15, 2017 | Uncategorized
Did you know that approximately 9,000 babies per day are born to U.S. Millennial parents? It’s no wonder marketers are dying to capture her projected $200 billion in spending power, according to babycenter.com. Here are a few pointers to help get...
by Fletcher PR | Jun 22, 2017 | Uncategorized
What’s the big deal about Millennial Moms anyway? According to babycenter, there are nine million of them in the U.S., and they yield about $170-200 billion in spending power. Millennial Moms are a big deal. Millennial Moms are the most diverse...
by Fletcher PR | Mar 22, 2017 | Uncategorized
Shows like “Mad Men” illustrate the dominating influence of white males during the advertising boom of the 1950s and ’60s. Less than 60 years later, marketers are at women’s feet. What happened? According to the Boston Consulting...
by Fletcher PR | Mar 14, 2017 | Uncategorized
Tourism is so important to the Tennessee economy, yet we could do better when it comes to attracting niche groups of women with big bucks to spend. Check out my latest column in the Knoxville Business Journal to find three ways to grab the attention of...
by Fletcher PR | Feb 14, 2017 | Uncategorized
Hundreds of thousands of women gathered recently at the nation’s Capitol and across the country as part of a widespread movement for gender equity. Regardless of why women marched — and the reasons were deeply personal and...
