by admin | Oct 21, 2010 | Uncategorized
These days, you’d be hard-pressed to find a business in the retail sales industry that doesn’t provide a web sales component as part of its shopping experience. Web sales allow retailers to reach any consumer with an internet connection, as opposed to...
by admin | Oct 15, 2010 | Uncategorized
Welcome to the HER VOICE community! As the official blog of FletcherPR, we’ll be sharing our views on marketing to women and girls, as well as PR and marketing tactics we believe in. We’re also harnessing girl-power with our “She’s So...
by admin | Oct 14, 2010 | Uncategorized
We’ve all heard about the proverbial ‘glass ceiling’ in the workplace…the one that kept women in positions with equal (or greater) workloads than men, but somehow bringing home smaller paychecks. One glimmer of hope in this area...
by admin | Oct 7, 2010 | Uncategorized
One of the first things that we learn in public relations and marketing is that it’s all about your audience. Tailoring witty messages, pulling off elegant events and producing slick advertisements will only get you so far if they don’t reach the ones they...
by admin | Oct 4, 2010 | Uncategorized
It’s no secret that having friends is a good thing. From skipping across the school playground hand in hand to sharing clothes with our college bff, and being the maid of honor at each other’s weddings, the friends women make and keep enrich their...