by admin | Aug 21, 2012 | Uncategorized
While it is starting to see some growth in recent years, the WNBA is still struggling to carve a niche, even after 16 years of doing business. One of the problems has been the inability of media to embrace women’s sports. A recent article in Fortune Magazine...
by admin | Jan 14, 2011 | Uncategorized
“We don’t have a choice whether we DO social media, the question is how well we do it” -Erik Qualman (Social Media Guru & Author)
by admin | Jan 10, 2011 | Uncategorized
An organization’s logo is a crucial part of its brand identification as well as an expression of what the company is all about. Great logos are the ones that we can immediately visualize even if we haven’t seen them in awhile. The Nike Swoosh, NBC’s...
by admin | Dec 27, 2010 | Uncategorized
Now that all the wrapping paper and ribbons have been cleared away (almost?), we are faced with the issue at hand: returning those gifts that a) didn’t fit, b) didn’t work or c) didn’t thrill us. This can be a daunting process especially as many...
by admin | Oct 25, 2010 | Uncategorized
Why is marketing to women so important? According to “Why She Buys,” a great book by public relations practitioner Bridget Brennan, “gender is the most powerful determinant of how a person sees the world and everything in it.” If our...
