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Mid-Year Momentum: How PR Teams Rescue Stalled Marketing Strategies Before Q4

Mid-Year Momentum: How PR Teams Rescue Stalled Marketing Strategies Before Q4

by Melanie Russell | Jun 24, 2026 | Uncategorized

We’re now in the thick of summer, with mid-year marketing reports, vacation planning, themed campaigns, and strategies to fight the lull gear up with the temperatures. Your team is sailing into the halfway point of the year, your marketing plan has been running for...
Why Business Owners Become the Bottleneck in Their Marketing

Why Business Owners Become the Bottleneck in Their Marketing

by Shana Dewitt | Jun 16, 2026 | Uncategorized

For many small business owners, marketing has a way of finding its way back onto their plate. Maybe you’ve hired an agency, brought on a freelancer, or assigned marketing responsibilities to someone on your team. Yet somehow, you’re still answering...
What Public Relations is and Why It Matters for Business Growth

What Public Relations is and Why It Matters for Business Growth

by Shana Dewitt | May 28, 2026 | Uncategorized

Most people hear the term “public relations” and immediately think about press releases, media interviews, or companies trying to get featured in the news. While those things can absolutely be part of PR, they only scratch the surface of what public relations actually...
The New Media Mix: How to Reach Customers When Traditional PR Alone Isn’t Enough

The New Media Mix: How to Reach Customers When Traditional PR Alone Isn’t Enough

by Melanie Russell | May 11, 2026 | Uncategorized

If your team is investing in PR but not seeing meaningful leads, traffic, or brand lift, you’re not alone, and you may need to assess your media mix to get to the finish line. The issue contributing to not seeing results is often linked to the distribution model...
Year-End PR Strategy: How to Wrap 2025 With Earned Media That Matters

Year-End PR Strategy: How to Wrap 2025 With Earned Media That Matters

by Fletcher PR | Dec 5, 2025 | Uncategorized

As we head into the final stretch of 2025, most brands are sprinting, not strolling, toward the finish line. Budgets are closing, campaigns are wrapping and everyone is trying to squeeze maximum impact from the last few weeks of the year. And here’s the truth: Q4 is...
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