by admin | Aug 21, 2012 | Uncategorized
While it is starting to see some growth in recent years, the WNBA is still struggling to carve a niche, even after 16 years of doing business. One of the problems has been the inability of media to embrace women’s sports. A recent article in Fortune Magazine...
by admin | Nov 1, 2011 | Uncategorized
Have you heard of Dr. Pepper’s new drink, marketed to men? Ellen shared the new commercial and then responded with one of her own. Gender marketing is no laughing matter, but just try to watch this without giggling! If you’re a woman, how does the Dr....
by admin | Oct 28, 2011 | Uncategorized
We’ve mentioned Bridget Brennan and her wildly popular book “Why She Buys” here on the Her Voice blog before, in discussions about gender and its effects on consumer behavior as well as how friendships between women play a role in the shopping...
by admin | Oct 21, 2011 | Uncategorized
There’s a new documentary about the representation of women in the media and it’s really gotten people talking. The film, MissRepresentation, premiered on Oprah’s OWN Network last night and attempts to shed some light on how the mainstream media...
by admin | Oct 18, 2011 | Uncategorized
The workplace is a popular setting for some of today’s most beloved television shows (The Office, Law & Order, Gray’s Anatomy, and 30 Rock to name a few). From hospitals and police precincts to radio stations and automotive garages, just about every...
