by admin | May 19, 2011 | Uncategorized
The Women’s Tennis Association has a new ad campaign, highlighting strength in its athletes as a beautiful characteristic. Aiming to convert “peripheral fans” to more committed tennis viewers, the campaign places strong female tennis players in...
by admin | May 17, 2011 | Uncategorized
Girl Scouts Rock! Powered by Roland was a huge success in Chicago. The workshop was even featured in a segment on WCIU’s popular morning show, The U! Hosts Jeanne Sparrow & Melissa Forman rocked out with a few of the instruments used by the girls in...
by admin | May 3, 2011 | Uncategorized
Recently, I sat down with Knoxville News Sentinel reporter Carly Harrington to chat about marketing to women and some of the exciting new developments here at FletcherPR. Click here to read the full article. This is definitely an interesting time in the marketing...
by admin | Apr 22, 2011 | Uncategorized
There are many musicians working in the music industry, but very few reach icon status. In fact, when Go-Go’s guitarist Charlotte Caffey wrote “We Got the Beat” she probably didn’t realize just how beloved her song would become. Today’s...
by admin | Apr 4, 2011 | Uncategorized
It’s no secret here at FletcherPR we think girls rock! This is why we’re so excited to be working with Girl Scouts of America and the Roland Corporation U.S. on a fabulous new initiative, Girl Scouts Rock! Powered by Roland. The project, which recently...
