Data in the Details: A Better Advocacy Model

Data in the Details: A Better Advocacy Model

How must strategic communicators use data effectively in their communications campaigns, advocacy work and in counsel to senior management? Professor Ana Adi of Quadriga University in Berlin, Germany, delves into this topic, with a passion for making our work stronger...
Design by Gender and Marketing to Women

Design by Gender and Marketing to Women

There is no question that magazines geared to women are designed differently than those intended for a male audience. Among the many differences in men and women is how each gender views visual design and responds to it accordingly. This is especially important to...