Marketing Curves to Women

It’s fair to say that it is becoming en vogue to have curves, but what exactly defines a “curvy” woman?Apparently every woman has curves, according to an article in New York Magazine. Writer Lauren Bans flipped through some magazines and discovered...
Marketing Women Athletes

Marketing Women Athletes

While it is starting to see some growth in recent years, the WNBA is still struggling to carve a niche, even after 16 years of doing business. One of the problems has been the inability of media to embrace women’s sports. A recent article in Fortune Magazine...