by admin | Nov 19, 2024 | Uncategorized
The holiday season is the perfect time for brands to show their generosity—both to their customers and to causes that matter. Not only is giving back the right thing to do, but these efforts can also boost brand reputation and strengthen customer or client...
by admin | Feb 15, 2023 | Uncategorized
Tanisha Fitzgerald Baker is the manager of DEI for Knoxville Utilities Board, where she works on creating a diverse and inclusive work environment with equitable opportunities for all. She supports areas that impact the employee and customer experience through the...
by admin | Feb 2, 2023 | Uncategorized
Google Analytics is transitioning to GA4 this year. Experts Greg Jarboe and Katie Paine talk with Fletcher Marketing PR’s Director of Media Relations, Allison Lester, about the transition and the important things that everyone needs to know. ...
by admin | Nov 23, 2022 | Uncategorized
Allison and Sarah discuss the Fletcher Marketing PR team’s predictions for public relations trends for 2023. With the end of the year around the corner, it is important to be thinking about strategic plans for the future. They talk through these...
by admin | Oct 27, 2022 | Uncategorized
In today’s world, data is everything. A data analyst for Centogene once said, “Data is information, and information is power.” When it comes to media relations, acquiring and disseminating data is a potent and influential tool. Data has been used to...
