Marketing Women Athletes

Marketing Women Athletes

While it is starting to see some growth in recent years, the WNBA is still struggling to carve a niche, even after 16 years of doing business. One of the problems has been the inability of media to embrace women’s sports. A recent article in Fortune Magazine...
Empowering Girls with the @kindcampaign

Empowering Girls with the @kindcampaign

“Frenemies are enemies who act like friends.” – Mean GirlsHave you ever wondered why guys can compete with each other in sports, but still view each other as comrades while when girls compete with each other, we are seen as threats? There is a...