Building Trust to Improve Business Outcomes
In this episode of Ms. InterPReted, we’re discussing the importance of building trust and public relations tactics to help garner credibility. It is one of the most important things you can focus on as a brand. Think of it as the currency that fuels revenue and can make or break your business.
71% of people are more likely to buy from brands they trust – those numbers are even higher among Gen Z.
Quick, slick sales pitches don’t work for a lasting impact anymore – today’s consumers want authenticity, transparency and a genuine connection.
Fletcher Vice President, Sarah Merrell and our director of media relations, Allison Lester offer advice on how to build trust with your customers.
Tactics discussed:
- Media Relations
- Influencer Marketing
- Thought Leadership
- Consistent Branding
- Proactive Solicitation of Testimonial
RELATED: How to Foster Trust for Marketing Success
Kelly Fletcher is the founder and CEO of Fletcher Marketing Communications, bringing more than 25 years of experience in strategic communications and brand reputation management for regional, national, and Fortune 500 companies.
