As we head into 2025, the Fletcher team predicts the public relations trends the industry will see in the next year and how brands and PR firms should adjust for the oncoming changes.

Trends include:
An emphasis on authenticity in storytelling
Media layoffs and cutbacks resulting in hubbed coverage in local markets and more pay-to-play options and opportunities in national outlets
Proactive crisis communications planning after “black swan” events over the past several years
Niche PR needs specific to specialization in B2B industries
A more divisive, polarized and political social media landscape causing fragmentation
The continued growth of reliance on micro-influencers
Inflation impacts on public relations firms as hard costs continue to rise but clients are resistant to pay higher fees

Influencer marketing has become a must for brands. We talk with two social media influencers about the dos and don’ts of pitching influencers, trends in the industry and why now is the time to invest in influencers.

The news media is an ever-evolving industry that works hand-in-hand with public relations. We sit down with two longtime newsroom leaders discuss the state of the media in 2024.

Trust is one of the most important things you can focus on as a brand. Think of it as the currency that fuels revenue and can make or break your business. 71% of people are more likely to buy from brands they trust.

Tiffany Carpenter talks about her years handling public relations and communications at the University of Tennessee. From growth plans and marketing tactics to working a high-stress as a mom, Tiffany shares insights and personal experiences.

Tennessee tourism is a massive economic boon in the state. Hear from experts on what PR efforts are making this a lucrative industry.

Travel writers give tips for PR pros on how to get their brands, clients and destinations covered in travel outlets.

Former TV Anchor, Sara Davenport discusses her road from TV to entrepreneur and advice on branding and creating multiple revenue streams.

In this episode of MsInterPReted, the Fletcher team discusses the 2024 obstacles we foresee facing the industry next year and tactics to overcome them.

In this episode of MsinterPReted, Vice President, Sarah Merrell and Media Relations Director, Allison Lester discuss the PR trends to leave in the dust.