Ms. Interpreted: Public Relations Trends to Look for in 2025

Ms. Interpreted: Public Relations Trends to Look for in 2025

As we head into 2025, the Fletcher team predicts the public relations trends the industry will see in the next year and how brands and PR firms should adjust for the oncoming changes.

Trends include:
An emphasis on authenticity in storytelling
Media layoffs and cutbacks resulting in hubbed coverage in local markets and more pay-to-play options and opportunities in national outlets
Proactive crisis communications planning after “black swan” events over the past several years
Niche PR needs specific to specialization in B2B industries
A more divisive, polarized and political social media landscape causing fragmentation
The continued growth of reliance on micro-influencers
Inflation impacts on public relations firms as hard costs continue to rise but clients are resistant to pay higher fees

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Ms. Interpreted: Public Relations Trends to Look for in 2025

Building Trust to Improve Business Outcomes

Trust is one of the most important things you can focus on as a brand. Think of it as the currency that fuels revenue and can make or break your business. 71% of people are more likely to buy from brands they trust.

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