Her Voice Blog
What PR Pros Can Learn from Working Moms Who’ve Mastered Crisis, Chaos, and Communication
There’s a certain kind of training you don’t get in a classroom, a conference session, or even years inside an agency. It happens at 2:17 a.m. when a child wakes up sick, vomits all over you, and you’re mentally reworking a client pitch between loads of puke-soaked...
AI in PR: What Clients Should Expect From a Responsible Agency in 2026
There’s more content being produced than ever, and more of it is being ignored. AI didn’t create that problem. It just made it faster and easier to produce content that all sounds the same. Scroll through social media, read a few blog posts, or open your inbox, and...
Relationship-First Pitching: Why Your Media Outreach Isn’t Working – and How Agencies Fix It
Many brands think of media relations in numbers: more emails, longer lists, faster follow-ups. Yet according to MuckRack's latest research, even when PR pros follow best practices - such as personalizing subject lines, timing emails and respecting journalists’...
April Fools’ Marketing: The Campaigns That Won the Internet and the Ones That Tanked
Every year, brands convince themselves they need to do something for April Fools’ Day. The pressure to be clever, timely, and shareable is real. So is the risk. What often gets overlooked is that April Fools’ marketing is not just about humor. It is a test of brand...
Local vs. National PR Agencies: How to Choose the Right Partner for Your Brand
When companies begin evaluating public relations partners, one question often surfaces early in the process. Should we hire a local agency or work with a national firm? At first glance, the decision may seem simple. National agencies appear to offer broader reach and...
Zero-Click PR: Why Your Content Is Getting Seen But Not Remembered – and How to Fix It
“We’re getting views…so why aren’t we getting conversions?” If you work in PR or communications, you’ve likely heard this from a client (or said it yourself). Impressions are up. Search visibility looks healthy. Media placements are landing. Social posts are...
Midterm Messaging Matters How to Keep Your Brand Out of Controversy
Everything feels political right now. That’s due, in part, to the state of our country, and in part, due to midterm elections on the horizon. That means brands need to be more careful and intentional than ever about messaging and crisis communication, as...
The First 90 Days of Brand Trust: Why Early-Year PR Strategy Shapes the Entire Year
Public relations is often reduced to outcomes like media coverage, placements and visibility. But before any of that exists, there is something quieter and far more influential happening behind the scenes: decisions about clarity, direction and intent. The first 90...
Why Financial Thought Leadership Fails in an Answer-driven, AEO World
Firms publish more content today than at any point in the past decade, yet much of their financial thought leadership rarely extends beyond their own channels or shapes broader conversation. Articles may circulate briefly on LinkedIn, white papers often remain tucked...
When Super Bowl Ads Go Sideways: PR Risk Management Every Brand Should Learn
Every year, brands spend $7+ million for 30 seconds of Super Bowl airtime, and that doesn’t include production, celebrity talent, or the social media blitz that follows. Yet every year, at least one brand learns the hard way that creative brilliance without PR risk...