Her Voice Blog
Public Relations Strategies That Defined Our Work in 2025
Why People-First Public Relations Strategy Still Wins Every year, certain campaigns rise to the top—not because they were flashier or louder, but because they worked. In 2025, the work that mattered most shared a common thread: it centered people. Real voices. Real...
Before You Plan Next Year’s PR, Do This One Thing: A Year-End PR Audit
Does Your Brand Need a PR Audit? A Year-End Checklist from a Public Relations Manager If your brand hasn’t taken a hard look at its public relations strategy in the past year, here’s the honest truth: you’re probably operating on assumptions, not insights. A PR audit...
The PR Reset Is Here, And 2026 Will Separate the Strategic From the Stagnant
Public relations is entering one of its most defining eras yet. As newsrooms shrink, AI reshapes content creation, and audiences demand proof (not promises), the old playbook simply doesn’t work anymore. Visibility alone is no longer enough. Neither is volume. What’s...
Year-End PR Strategy: How to Wrap 2025 With Earned Media That Matters
As we head into the final stretch of 2025, most brands are sprinting, not strolling, toward the finish line. Budgets are closing, campaigns are wrapping and everyone is trying to squeeze maximum impact from the last few weeks of the year. And here’s the truth: Q4 is...
Brand Reputation in the AI Era: When Machines Decide What’s Credible
Brands are increasingly relying on AI as internet search engines incorporate it into query results, and vice versa, especially as PR and marketing professionals turn their strategies toward the coming year full of changes in the realm of AI-era brand credibility....
Turning Numbers Into Influence: Data-Driven Content for the AI Era
For years, communications experts have spouted that content is king. But in today’s hyper-accelerated, AI-driven landscape, content holds power only when it’s backed by intelligence. Data has become the new currency of influence; the element that transforms a message...
Protecting Your Brand’s Humanity in a Sea of AI Sameness – Entrepreneur
As artificial intelligence continues to transform the marketing world, many brands risk blending into a sea of sameness. In her latest Entrepreneur article, Fletcher Marketing Communications CEO Kelly Fletcher explores how brands can harness AI’s advantages without...
Will Generative AI Kill SEO? Not If PR Gets It Right
The AI Panic: Is SEO Really Dead? If you’ve spent any time in PR/marketing circles lately, you’ve probably heard the doomsday headlines: “SEO is dead” “ChatGPT killed Google” “AI search means zero clicks for brands.” Let’s take a deep breath, and clear your brain’s...
The Real Financial AI Risk Isn’t the Algorithm, It’s How You Tell the Story
If you’re deploying artificial intelligence across your firm to speed up operations, refine risk models, and gain insights into clients and markets, this blog is for you. On paper, AI looks like a straightforward upgrade: faster decisions, more accurate predictions,...
The Brand Boost You Can’t Buy: Understanding Earned Media
You can buy ads and boost social posts all you want, but if no one is talking about your brand other than you, does it even exist? According to Nielsen’s Trust in Advertising survey, 88 percent of respondents say they most trust recommendations from people they know....