Her Voice Blog
Why Business Owners Become the Bottleneck in Their Marketing
For many small business owners, marketing has a way of finding its way back onto their plate. Maybe you've hired an agency, brought on a freelancer, or assigned marketing responsibilities to someone on your team. Yet somehow, you're still answering questions,...
Is PR Worth the Investment? What Businesses Need to Know
If you're evaluating your marketing budget and wondering whether public relations is worth the investment, the better question is: Can your business afford to operate without it? Too often, PR gets lumped into the "nice-to-have" category, a discretionary expense that...
What Is Earned Media in 2026? The Only Guide You Need to Understand What You’re Paying For
Earned media in 2026 looks different from the version most businesses and public relations professionals learned about a decade ago. If you still picture earned media as a newspaper article, a TV interview, or a press mention that wasn’t paid for directly, you’re only...
What Public Relations is and Why It Matters for Business Growth
Most people hear the term “public relations” and immediately think about press releases, media interviews, or companies trying to get featured in the news. While those things can absolutely be part of PR, they only scratch the surface of what public relations actually...
The New Media Mix: How to Reach Customers When Traditional PR Alone Isn’t Enough
If your team is investing in PR but not seeing meaningful leads, traffic, or brand lift, you’re not alone, and you may need to assess your media mix to get to the finish line. The issue contributing to not seeing results is often linked to the distribution model...
Backlinks Explained: What They Are, Why They Matter, and How to Use Them Strategically
Backlinks are one of the most important parts of SEO (search engine optimization), but they’re also one of the easiest for businesses to overlook. A backlink is simply a link from another website to your website. When that link comes from a credible, relevant source,...
What PR Pros Can Learn from Working Moms Who’ve Mastered Crisis, Chaos, and Communication
There’s a certain kind of training you don’t get in a classroom, a conference session, or even years inside an agency. It happens at 2:17 a.m. when a child wakes up sick, vomits all over you, and you’re mentally reworking a client pitch between loads of puke-soaked...
AI in PR: What Clients Should Expect From a Responsible Agency in 2026
There’s more content being produced than ever, and more of it is being ignored. AI didn’t create that problem. It just made it faster and easier to produce content that all sounds the same. Scroll through social media, read a few blog posts, or open your inbox, and...
Relationship-First Pitching: Why Your Media Outreach Isn’t Working – and How Agencies Fix It
Many brands think of media relations in numbers: more emails, longer lists, faster follow-ups. Yet according to MuckRack's latest research, even when PR pros follow best practices - such as personalizing subject lines, timing emails and respecting journalists’...
April Fools’ Marketing: The Campaigns That Won the Internet and the Ones That Tanked
Every year, brands convince themselves they need to do something for April Fools’ Day. The pressure to be clever, timely, and shareable is real. So is the risk. What often gets overlooked is that April Fools’ marketing is not just about humor. It is a test of brand...