Her Voice Blog
What College Football Can Teach Us About PR: 7 Teams, 7 PR Tactics
It’s football season, which means Saturdays are suddenly about strategy, rivalries, statistics, questionable officiating and people saying things like, “We just need to control the clock.” But football and public relations have more in common than you might think....
What Makes a Story Newsworthy? (And Why Most Brands Get This Wrong)
Your company has an announcement, but that doesn’t automatically make for a newsworthy story. Your team may have spent months developing a new product, hired an impressive executive, reached a major milestone, opened a new location, or published a new report. Those...
When Should You Hire a PR or Marketing Agency?
Hiring a PR or marketing agency isn't always a sign that something isn't working. In fact, many companies that partner with agencies already have experienced marketing professionals or even entire internal marketing teams. The decision often comes down to a different...
The Leadership Superpower Ambitious Women Are Told to Hide
For years, women have been given two versions of what leadership is supposed to look like: Work harder than everyone else. Keep your head down. Prove you belong. Or become tougher, less emotional, less available, and less affected by the people around you. I've never...
How Companies Actually Get Media Coverage
“We need to get in the news” sounds like a straightforward PR goal. But media coverage itself is rarely the real goal. A company may actually be trying to build awareness among prospective customers, strengthen an executive’s credibility, support a product launch,...
What Is Integrated Marketing? (And Why It Outperforms by Over 300%)
Many businesses think marketing means focusing on one tactic. Maybe it's running Facebook ads, posting on social media, or sending an email newsletter. Those are all valuable approaches to marketing, but none of them are a complete marketing strategy. Marketing rarely...
Is PR Right for Your Business? Here’s How to Know When It’s the Right Investment
When people think about public relations, they often picture headlines, television interviews, magazine features, or seeing a company quoted in a national publication. While those moments are exciting, they're only the visible outcome of a much bigger strategy. At its...
What Election Season Teaches Us About Making Business Information Easy to Verify
People don’t leave information gaps empty. They fill them with the first answer that seems plausible, whether it comes from an official source, an outdated Google listing, a neighborhood Facebook post, or an AI-generated imitation. The 2026 midterm election season...
7 PR Moves That Still Work in an AI World
Artificial intelligence is changing several industries, including public relations, faster than almost any trend in recent memory. At the drop of a pen, AI-powered large language models can draft up press releases, summarize research, brainstorm headlines, and even...
How Long Does PR Take to Work? What to Expect in the First 90 Days
One of the first questions we hear from prospective clients is, "How long will it take before PR starts working?" It's an understandable question. In a world where digital ads can start generating clicks within hours, and social media posts can go viral overnight,...