by Shana Dewitt | Mar 13, 2026 | Uncategorized
When companies begin evaluating public relations partners, one question often surfaces early in the process. Should we hire a local agency or work with a national firm? At first glance, the decision may seem simple. National agencies appear to offer broader reach and...
by Melanie Russell | Mar 2, 2026 | Uncategorized
“We’re getting views…so why aren’t we getting conversions?” If you work in PR or communications, you’ve likely heard this from a client (or said it yourself). Impressions are up. Search visibility looks healthy. Media placements are landing. Social posts are...
by admin | Feb 17, 2026 | Uncategorized
Everything feels political right now. That’s due, in part, to the state of our country, and in part, due to midterm elections on the horizon. That means brands need to be more careful and intentional than ever about messaging and crisis communication, as...
by Shana Dewitt | Feb 10, 2026 | Uncategorized
Public relations is often reduced to outcomes like media coverage, placements and visibility. But before any of that exists, there is something quieter and far more influential happening behind the scenes: decisions about clarity, direction and intent. The first 90...
by Fletcher PR | Feb 5, 2026 | Uncategorized
Firms publish more content today than at any point in the past decade, yet much of their financial thought leadership rarely extends beyond their own channels or shapes broader conversation. Articles may circulate briefly on LinkedIn, white papers often remain tucked...
by Fletcher PR | Feb 3, 2026 | Uncategorized
Every year, brands spend $7+ million for 30 seconds of Super Bowl airtime, and that doesn’t include production, celebrity talent, or the social media blitz that follows. Yet every year, at least one brand learns the hard way that creative brilliance without PR risk...
