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What Is Integrated Marketing? (And Why It Outperforms by Over 300%)

What Is Integrated Marketing? (And Why It Outperforms by Over 300%)

by Shana Dewitt | Aug 18, 2026 | Uncategorized

Many businesses think marketing means focusing on one tactic. Maybe it’s running Facebook ads, posting on social media, or sending an email newsletter. Those are all valuable approaches to marketing, but none of them are a complete marketing strategy. Marketing...
Is PR Right for Your Business? Here’s How to Know When It’s the Right Investment

Is PR Right for Your Business? Here’s How to Know When It’s the Right Investment

by Shana Dewitt | Aug 11, 2026 | Uncategorized

When people think about public relations, they often picture headlines, television interviews, magazine features, or seeing a company quoted in a national publication. While those moments are exciting, they’re only the visible outcome of a much bigger strategy....
How Long Does PR Take to Work? What to Expect in the First 90 Days

How Long Does PR Take to Work? What to Expect in the First 90 Days

by Shana Dewitt | Jul 15, 2026 | Uncategorized

One of the first questions we hear from prospective clients is, “How long will it take before PR starts working?” It’s an understandable question. In a world where digital ads can start generating clicks within hours, and social media posts can go...
Why Business Owners Become the Bottleneck in Their Marketing

Why Business Owners Become the Bottleneck in Their Marketing

by Shana Dewitt | Jun 16, 2026 | Uncategorized

For many small business owners, marketing has a way of finding its way back onto their plate. Maybe you’ve hired an agency, brought on a freelancer, or assigned marketing responsibilities to someone on your team. Yet somehow, you’re still answering...
What Public Relations is and Why It Matters for Business Growth

What Public Relations is and Why It Matters for Business Growth

by Shana Dewitt | May 28, 2026 | Uncategorized

Most people hear the term “public relations” and immediately think about press releases, media interviews, or companies trying to get featured in the news. While those things can absolutely be part of PR, they only scratch the surface of what public relations actually...
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