by Melanie Russell | Sep 1, 2026 | Uncategorized
“We need to get in the news” sounds like a straightforward PR goal. But media coverage itself is rarely the real goal. A company may actually be trying to build awareness among prospective customers, strengthen an executive’s credibility, support a product launch,...
by Melanie Russell | Jul 22, 2026 | Uncategorized
Artificial intelligence is changing several industries, including public relations, faster than almost any trend in recent memory. At the drop of a pen, AI-powered large language models can draft up press releases, summarize research, brainstorm headlines, and even...
by Melanie Russell | Jun 24, 2026 | Uncategorized
We’re now in the thick of summer, with mid-year marketing reports, vacation planning, themed campaigns, and strategies to fight the lull gear up with the temperatures. Your team is sailing into the halfway point of the year, your marketing plan has been running for...
by Melanie Russell | Jun 3, 2026 | Uncategorized
Earned media in 2026 looks different from the version most businesses and public relations professionals learned about a decade ago. If you still picture earned media as a newspaper article, a TV interview, or a press mention that wasn’t paid for directly, you’re only...
by Melanie Russell | May 11, 2026 | Uncategorized
If your team is investing in PR but not seeing meaningful leads, traffic, or brand lift, you’re not alone, and you may need to assess your media mix to get to the finish line. The issue contributing to not seeing results is often linked to the distribution model...
