Entrepreneur – March 28, 2025 by Kelly Fletcher
Too often, financial services firms fall into the habit of self-promotion—highlighting awards, credentials, or why they’re “the best.” According to this piece, that actually damages credibility. Instead, real thought leadership means offering genuine insights, backed by data and research. Key strategies include choosing the right platforms (like respected publications and LinkedIn), steering clear of advert-style content, and being readily available to media. A compelling case study featuring CIC Services (in collaboration with Fletcher Marketing Communications) shows how shifting to insight-driven content led to a record year—$65 million in new insurance premiums—while building trust.
Read the full Entrepreneur article here.
Why read on? Any financial firm serious about elevating its reputation should master the balance between thought leadership and self-promotion—and this article lays out the roadmap.
