Job Title: Marketing Strategist
Company: Fletcher Marketing Communications
Location: Remote [Knoxville area preferred)
Job Type: Part Time
Reports to: Vice President and CEO
About Fletcher Marketing Communications:
Fletcher Marketing Communications is a strategic communications and marketing firm specializing in driving business growth through impactful storytelling, innovative strategies, and result-oriented campaigns. We partner with clients across industries to build brand awareness, generate leads and foster trust, leading to ROI.
Position Overview:
We’re looking for a results-driven Marketing Specialist with a passion for media relations, content creation, and digital marketing. The ideal candidate thrives in a fast-paced, collaborative environment and is skilled at simplifying complex B2B topics into engaging, relatable content. You’ll play a vital role in delivering measurable results for our clients through thoughtful strategy and flawless execution.
Key Responsibilities:
- Build and maintain strong client relationships to support long-term retention.
- Writing/oversight and editing of press releases, blogs, bylined articles, case studies, email campaigns, collateral materials, websites and other types of copywriting.
- Media relations management to include:
- Establish and maintain productive media relationships
- Develop relevant, timely pitches
- Media list creation and vetting
- Delivery of pitches to secure coverage
- Coordination of interviews, photo ops, press conferences, etc.
- Provide detailed pitch roles and coverage reporting
- Correlate business outcomes to media coverage
- Fluent utilization of subscription services for media list development, press release distribution and media monitoring, analysis and tracking.
- Knowledge and ability to respond to crisis communication situations.
- Plan and execute digital marketing campaigns (Meta Business Suite, Google Ads, etc.).
- Optimize SEO strategies to improve organic search rankings and drive website traffic
- Create, manage and analyze targeted ads to reach specific audiences and generate leads.
- Produce engaging social media content tailored to each platform to boost engagement and brand awareness.
- Monitor and analyze campaign performance and make data-driven recommendations.
- Stay current on industry trends and best practices.
- Track time accurately, manage multiple deadlines, and maintain organized workflows.
- Travel occasionally for client meetings, events, or media opportunities.
- Participate in business development and networking as needed.
- Other duties as assigned.
Qualifications:
- Minimum 5 years of experience in a PR/marketing firm, news organization, or media company (B2B preferred).
- Bachelor’s degree in communications, journalism, business, or related field.
- Proven experience in digital marketing, SEO, and lead-generation campaigns.
- Skilled in Meta Business Suite and Google Ads.
- Strong writing skills; command of AP style and journalistic standards.
- Demonstrated success in securing media placements.
- Excellent verbal and written communication skills.
- Project management expertise and ability to meet deadlines.
- Self-starter who thrives in a remote, collaborative environment.
- Willingness to travel for client work and represent the agency at events.
Accountabilities:
- Model behavior that demonstrates a positive commitment to fellow Fletcher employees, clients and the community
- Promote respect for and appreciation of all individuals, traditions and lifestyles
- Demonstrate and promote a climate of courtesy and professionalism toward all
What We Offer:
- Competitive salary (based on experience and discussed during interview)
- Flexible remote work environment
- Opportunity to work with a supportive, creative, and high-performing team
- Career development opportunities and exposure to high-profile B2B clients
How to Apply:
Please send your resume and portfolio to [email protected]. We look forward to hearing from you!
