At Fletcher Marketing Communications, we understand that where and how we work has a direct impact on the quality of what we create – for our clients, for our team, and for our future. The rise of hybrid work models has transformed the public relations and marketing landscape, not just as a logistical solution but as a catalyst for agency growth, innovation and well-being.
And we’re here for it.
The Modern PR Agency Is Built on Flexibility
The traditional 9-to-5 office model is giving way to a more adaptive approach—and that’s a good thing. According to Gallup’s 2023 State of the Workplace report, 8 in 10 remote-capable employees now expect some form of hybrid or fully remote work flexibility, and those who have it report significantly higher levels of engagement and well-being.
For agencies like ours, that flexibility isn’t just a benefit – it’s a strategic advantage. We’ve built a culture where people can do their best work without being tethered to a desk. Whether it’s a media pitch from a coffee shop or a virtual strategy session with an international client, hybrid work lets our team stay connected and responsive, wherever they are.
Supporting Working Moms: Our Why
One of the most profound impacts of hybrid work is the way it supports working parents – especially moms. Our CEO, Kelly Fletcher, has long championed a workplace culture that recognizes the real challenges and joys of parenting while building a career in communications.
In our blog post, Working Moms: The Beautiful, Messy Struggle and Bliss, Kelly shares the deeply personal journey of navigating motherhood and leadership. Her perspective guides our commitment to providing a flexible, understanding and empowering environment for parents on our team.
Hybrid work helps make that commitment real. It allows working moms to log in after school drop-off, attend team meetings from home or take a client call without sacrificing time with their families. It gives them options. And in today’s workforce, that’s a powerful form of support.
RELATED: Working Moms: The beautiful, messy struggle and bliss
Happier Employees, Better Results
Research consistently shows that employee happiness and productivity are deeply connected. A study from the University of Oxford found that happier employees are 13% more productive. When people have more control over their schedules and working environments, they tend to be more engaged, more focused, and more creative.
For marketing and PR professionals, whose work depends on clear communication, fresh ideas, and constant collaboration – that kind of mental clarity is invaluable. Hybrid work lets our team work when and how they work best, leading to sharper strategy and better outcomes for our clients.
Expanding Talent Pools and Broadening Perspectives
Hybrid work also opens doors to a broader, more diverse pool of talent. By eliminating the need to relocate or commute, we’re able to hire professionals from different cities, time zones and backgrounds. This makes us more competitive in attracting top-tier talent—and brings richer perspectives to every campaign we lead.
According to a 2022 report by McKinsey & Company, companies embracing flexible work models are seeing up to 25% greater access to a more diverse workforce. That diversity enhances not only our creativity but our cultural competency – critical in a fast-changing, globally connected media landscape.
Keeping Collaboration at the Core
Of course, flexibility doesn’t mean we go it alone. At Fletcher, we balance remote work with intentional in-person collaboration. Hybrid doesn’t mean “never together” – it means together when it matters most.
We use our office days for brainstorming, team-building, mentoring, and relationship-building – the kind of real-time engagement that fuels innovation and deepens connection. This intentional mix of autonomy and togetherness fosters a sense of community while respecting each individual’s unique needs.
The Hybrid Future of PR
Public relations has always been about relationships. And that includes the relationships we build inside our agency. Hybrid work allows us to nurture those connections in ways that are more thoughtful, more humane and ultimately more effective.
It’s also the reality of the modern client landscape. We work with national and international brands that care far more about results than location. Whether we’re in Knoxville or connecting across time zones, our clients know they can count on us to deliver with excellence and efficiency.
Hybrid work helps us stay agile, connected and aligned—on our terms and our clients’.
In Conclusion, Work Should Work for People
At Fletcher Marketing Communications, hybrid isn’t just a policy. It’s a philosophy. It’s a belief that our team deserves the freedom to thrive both professionally and personally. Mothers should be able to lead and parent without choosing one over the other. That talent lives everywhere, and so should opportunity. And that great work comes from happy, empowered people.
We’re not just embracing the future of work—we’re helping shape it. Contact us today if you’d like to learn more about ways to work together.